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A content gap analysis helps brands find new areas and topics to rank for that they might not have known about otherwise. While thinking about your content in relation to your competition is a part of a content gap analysis, you should still be focused on the customer and what your new content topics can provide to them. To help you achieve your content goals, a strategy called a content gap analysis can be employed to help you refocus your …

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We’ve already mentioned some ways you can manually gather data, such as by entering keywords into search engines. You can also perform a keyword gap analysis using Google Search Console. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable. …

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