How To Do A Content Gap Analysis

We’ve already mentioned some ways you can manually gather data, such as by entering keywords into search engines. You can also perform a keyword gap analysis using Google Search Console. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable.

  • You assume that the vast majority of your readers want to put this paint up in office buildings.
  • Keyword gap analysis is the process of identifying keywords that a site’s competitors rank well for.
  • In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience.
  • You can also view competitor websites that rank higher in the search engine result pages (SERPs) for your target keywords.
  • Frase works with early-stage content (pre-published drafts) and also existing content that you can bring into the platform (via live URL import) for further analysis and optimization.

She has a BSC in Psychology and a Master in Digital Business and is a regular speaker at top-tier SEO events such as MozCon, BrightonSEO, UnGagged or WTSFest. The buyer journey illustrates the series of stages customers move through — from realizing they need a SaaS product to the purchase of your product and beyond. This also helps build stronger internal linking structures and avoid orphan pages, which are both important on-site SEO tactics. Frase also offers a toolbox with additional SEO tools, as shown below.
I believe in smartly researched strategies to generate traffic to your websites. Right away, you can see that there are 5,956 keywords where at least one competing site ranks in the top 10, but doesn’t rank in the top 100. Semrush Keyword Gap and Topic Research toolsets are very powerful and will enable you to create a solid foundational editorial calendar and missed web-page map. A marketing fundamental is to tailor your B2B collateral to address your target audience’s pain points. Effective content speaks to their needs, their goals and their preferred channels for content consumption. Unlike the all-in-one SEO platforms like Semrush, SEO PowerSuite, etc., Frase is focused on content optimization and AI-enhanced writing support.
If you start a free trial and let it expire, you’ll be put on their free account tier. These days I would recommend Ahrefs over SEMRush as a general SEO tool to most people anyway. They’re both at the same price point and Ahrefs simply has killer data and a powerful UI. You assume that the vast majority of your readers want to put this paint up in office buildings. Before we dive into Content Gap Analysis, it’s worth pointing out that “Gap Analysis” has been around for a very long time. There are very few true ‘evergreen’ pieces of content that do not require some sort of updating and improving as time goes on.
SE Ranking’s Competitive Research tool helps you to identify keywords that other companies target to drive traffic to their sites and rank in search, but your site doesn’t. This provides you with a list of keywords that could be valuable for you to target and gives you an insight into the type of content your competitors are producing to rank for these. In this section, we’ll look at exactly how to conduct a holistic SEO content gap analysis. Follow these steps carefully, and you’ll be able to identify any significant gaps in your content plan.
A content gap analysis can help find areas where more content can be created that matches the flow of a customer’s journey with your brand. Let’s take a look at what some of those reasons are and why it’s well worth your time to use content gap analysis as part of your content planning. You should focus on areas of content that are highly relevant to your audience and that drive plenty of traffic to your website. For example, a SaaS SEO company would need to focus on topics like RPA technology and SEO automation.
Use our gap analysis spreadsheet to identify opportunities to attract new high quality visitors searching on high intent keywords online. It compares the effectiveness of organic search compared to paid in driving visitors to your site. Using a content gap analysis tool like Ahrefs or SEMRush can immensely help you analyze your content.
If SEO CHAT TELEGRAM ’re on the first 2 pages (position 0-20), you’ll want to know about these keywords. This is more a reason why a content gap analysis does not happen at all (or at least very poorly). With so many approaches to a content gap analysis, it can feel overwhelming. When done properly, a content gap analysis is the unlock code to achieve incredible SEO results. When conducting content gap analysis there are a few things that you need to consider in order to get the most out of your efforts.
Integrating the new keywords into an existing page is an intricate process. You want to cover the keywords while maintaining the search intent and overall ‘flow’ of the page. Optimise for that keyword, and you’ll stand the best chance of ranking for all the other keywords in that cluster. With a simple click of the ‘+’ button, we can send these clusters straight to our brief generator (more on that later). You should now have a long list of keywords (probably spread over multiple CSVs) generated by looking at competitor keywords and seed keywords.

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DinoRank has provided me with simple and concrete actions to improve my website. Now I know what to do to promote the URLs that I am most interested in positioning on my website. It tells you at a glance the
structure your articles should have to rank above the competition. You can also read the documentation to learn about Wordfence’s blocking tools, or visit to learn more about Wordfence.

Additionally, you want to understand how they have optimised the page with relevant keywords and how the page is being internally linked. For example, has the metadata been optimised for certain keywords and has the page has been linked to from the top navigation of the website. When reviewing the domains performing well, you will want to see if the domain has one URL ranking for a number of keywords in that tag or if there are several URLs ranking for keywords in the tag. I would be more inclined to review the second website to understand why they are consistently performing well for a large % of the keywords. To figure out which website is performing best for a tag it is usually the domain which is ranking for the most amount of keywords but also has the best average rank.
A content gap analysis is an audit of content assets, which can include web pages, blog posts, articles, landing pages, ebooks, solution guides, cornerstone pages and social media. Leveraging AI-enabled content analysis, MarketMuse is an example of an SEO software vendor that goes beyond traditional keyword gap analysis. For example, you can look for keywords that all of your target competitors rank for in organic search, but you do not. With that, here are a handful of strategies you can use to get the most out of your content gap analysis. With our guidance and support, you can develop a clear plan to improve your company’s search engine footprint and grow your online presence.

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From here, you simply choose the best clusters to start with and create pages to match. Next we’ll go through the process of filling content gaps by creating new content. In short, you need to study and get your keywords from websites with a search presence that are relevant to your business. By covering all the important content topics relevant to your audience, you’re in a more secure position. Even during tough economic times, people still search for, and need, content to make buying decisions. For this reason, by finding and optimizing the gaps in your content, you can improve your content’s performance.
You can also use tools such as Google Analytics or Search Console to track how visitors interact with your website and identify any broken links or failing pages that need attention. Google and other search engines use algorithms to determine the relevance and quality of your content. If your website is missing information on a particular topic, it may not rank as well in search results as a website that covers that topic in depth. In fact, according to a survey by BrightEdge, 55% of marketers say that content gaps are their most significant challenge in driving organic traffic to their websites.
Simply put, a content gap analysis is a process of identifying missing content from your site. However, “missing content” can mean many things and there are a couple of ways to go about finding it. So, SEO content gap analysis will involve multiple steps and an audit of your site. Following this step-by-step tutorial, you have learned the significance of keyword research by uncovering content and keyword possibilities that your competitors are capitalizing on. With the creation of a keyword gap report in Excel, you have the necessary data and insights to further optimize your content strategy. To help BEST SEO TELEGRAM GROUP understand how your competitors are performing in search we have developed the Domain Rank Tracker.
This could be by consolidating several posts into one larger, more informative piece that covers more ground, or even by removing it altogether. Armed with this information, sneakily deleting the poll so your competitors don’t too discover this valuable information, you begin keyword research. The first version (and the most common one) is done through competitor analysis. He’s now helping clients to attract and convert more leads and customers.His main focus are SEO, paid media & marketing automation – all with the focus to tie marketing campaigns to revenue.

John Warren

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